What's Your Year-End Communications GAME Plan?

This workshop is presented in partnership with Nonprofit Connection Santa Cruz County.

The year-end giving season is a golden opportunity to connect with donors and inspire generosity. Success depends on smart planning, compelling stories, and effectively communicating the message in all the right ways.

Let’s meet to share tips, tricks, and tools to build a year-end fundraising plan that really works. We'll talk about setting clear goals that make sense for your organization (and that you can actually measure). You'll learn how to craft messages that hit home with different types of supporters, how to tell stories for impact, and strategize about the best and most efficient ways to use email, direct mail, social media, and your website.

Presenters are Kathryn Vakili, Communications Coordinator with Jacob’s Heart Children’s Cancer Support Services; Nga Trinh-Halperin, Executive Director at Santa Cruz County Animal Shelter Foundation; and Jenny Kurzweil from the Community Foundation team.

The workshop starts at 9:30 am. Breakfast snacks & coffee available at 9 am! Please feel free to come early and network.

Because seating is limited (capped at 40), registrants must cancel if they are unable to attend or send a colleague from their organization in their place. To cancel, please email Jenny Kurzweil at jkurzweil@cfscc.org.