Local Giving Local Impact

Rocky and Judy Franich have a donor-advised fund at Community Foundation Santa Cruz County
“We support the organizations that have touched our lives or benefit our community.”

Rocky and Judy Franich have deep roots in the Pajaro Valley.

Marty Franich Ford, in Watsonville, was started by Rocky’s father in 1948.

Judy taught elementary school in the Pajaro Valley for over 30 years.

“I was introduced to the Community Foundation by a board member years ago,” said Rocky, president and CEO of the auto dealership.

“I didn’t know it could help us with our charitable giving until my brother, a lawyer, told me donating stock was a smart way to give.”

Not only is Rocky provided with excellent tax advantages, he’s connected with what he cares about—the community.

Through their donor-advised fund at the Community Foundation Rocky and Judy give to organizations like the Central Coast YMCA in Watsonville, where Rocky learned to swim as a boy.

“We support the organizations that have touched our lives or benefit our community,” Rocky said.